Ensoul
Brand Design & Strategy
Ensoul is a streetwear brand I co founded and ran from early concept to execution. It functioned as a hands on end to end project, where I combined brand design, product development, and business ownership.
My role
As co founder, I was responsible for both the creative and operational sides of Ensoul. I defined the brand identity, designed the products and our website's digital experience, and oversaw production and supply chain decisions.
I worked closely with manufacturers, managed timelines and costs, and handled launches and online sales. This meant making practical trade offs daily and taking full responsibility for what was shipped, sold, and delivered.
