I’m Max
A product designer with experience delivering complex digital products, AI-driven solutions, and scalable systems. I work at the intersection of technology, data, and business to create measurable impact.
Experience
Product designer
2023 – now
Bol
Responsible for innovation and automation in B2B assortment management and API ecosystem development for partners, internal users and third-party integrators.
Developed and launched an AI model that automatically maps partner information to the bol content model, significantly reducing friction and time spent by partners.
Led the product discovery process to define our international partner proposition, aligning internal stakeholders and establishing it as the company's top priority and strategy of 2024, strengthening our market position compared to competitors and driving continuous growth
Product designer
2023
Adyen
Delivered innovations concerning process automation & customer risk review, strategized and implemented merchant-oriented interfaces for enhanced user experiences, minimizing expenses and time commitments for all (internal) stakeholders.
Developed dashboards and data visualizations to enhance internal data-driven decision making processes, facilitating optimized insights and informed strategies.
Co-owner
2022 – 2025
Ensoul
Responsible for the complete international end-to-end supply chain management.
Managed and supervised strategy, product & web development, and KPI's.
Lead UI / UX designer
2021 – 2023
Babbels
Utilized a user-centered design approach to implement UI solutions that aligned with business requirements and incorporated user feedback.
Developed and executed the company-wide UI/UX strategy, while effectively leading and aligning the team to ensure comprehensive understanding and implementation of the strategy.
Marketing & communications coordinator
2020 – 2022
PublicSonar (acquired by Maltego)
Executed web design projects, incorporating UI/UX development principles for engagement and user-friendly interfaces for our AI product.
Managed the end-to-end creation and publication of content while restructuring our internal information management system and services for long-term efficiency.
Owner
2020 – now
VolVlam
Delivered product design services to diverse clientele, ensuring client satisfaction and successful project outcomes. (e.g. Security Delta (HSD), PublicMatters, Artitrex).
Education
MSc Business Administration, International Management. VU University, Amsterdam
Extracurricular program qualitative research. UvA, Amsterdam
BSc Industrial Design Engineering & Minor Technology-Based Entrepreneurship. TU Delft, Delft
Skills & software
Design: Figma, Adobe Creative Cloud (Illustrator, Premiere Pro, etc.), SolidWorks
Project management tools: Atlassian (Confluence, Jira), YouTrack, Miro, Quantive, Microsoft Office Suite, Google Workspace, Work Management Tools (Slack, Mattermost, Monday, Workday, Notion, Trello, Discord, Teams)
Other: Dovetail, Mopinion, Tableau, Looker Studio, Framer, Wordpress, Elementor, Woocommerce, HubSpot, Maple T.A., IBM SPSS Statistics, ATLAS.ti, Stable Diffusion, Sora, experience with electronics, microcontrollers, HTML & CSS, and Android Studio
Language: Dutch (Native), English (Full professional proficiency)