I’m Max
A product designer with experience delivering complex digital products, AI-driven solutions, and scalable systems. I work at the intersection of technology, data, and business to create measurable impact.
Experience
Product designer
2023 – now
Bol
Led innovation and automation in B2B assortment management in the Seller Dashboard, the API ecosystem and third-party integrators, Designed and launched an AI model that automatically maps partner information to bol’s content model, reducing manual effort, improving data accuracy and quality, and enhancing the partner experience across product upload and management workflows.
Conducted data-driven discovery and analysis of partner assortment behavior, translating insights into actionable tools and workflows that improve assortment visibility, optimize partner decision-making and growth, and enhance the overall management of large-scale B2B product assortments.
Product designer
2023
Adyen
Designed and implemented process automation solutions and merchant-focused workflows for Hosted Onboarding and Customer Risk Review, reducing manual effort, improving data accuracy, and enabling internal teams to focus on high-risk or high-value tasks.
Built dashboards and data visualizations to support data-driven decision-making, translating complex operational and compliance data into actionable insights for risk and merchant management teams.
Co-owner
2022 – 2025
Ensoul
Responsible for the complete international end-to-end supply chain management.
Managed and supervised strategy, product, design, web development, and KPI's.
Lead UI / UX designer
2021 – 2023
Babbels
Defined and executed the UI/UX strategy for a multilingual, non-desk-first communication platform, creating a scalable design system and workflows for complex company structures.
Delivered role-specific, user-centered solutions for onboarding, post creation, and content visibility, iteratively improving efficiency and reducing friction across daily workflows.
Marketing & communications coordinator
2020 – 2022
PublicSonar (acquired by Maltego)
Designed and implemented user-focused web interfaces for AI products, ensuring clarity, engagement, and seamless usability across complex workflows.
Managed content strategy and internal systems, streamlining information management for improved efficiency and long-term scalability.
Owner
2020 – now
VolVlam
Delivered product design services to diverse clientele, ensuring client satisfaction and successful project outcomes. (e.g. Security Delta (HSD), PublicMatters, Artitrex).
Education
MSc Business Administration, International Management. VU University, Amsterdam
Extracurricular program qualitative research. UvA, Amsterdam
BSc Industrial Design Engineering & Minor Technology-Based Entrepreneurship. TU Delft, Delft
Skills & software
Design: Figma, Adobe Creative Cloud (Illustrator, Premiere Pro, etc.), Framer, SolidWorks
Project management tools: Atlassian (Confluence, Jira), YouTrack, Miro, Microsoft Office Suite, Google Workspace, Work Management Tools (Slack, Mattermost, Monday, Workday, Notion, Trello, Discord, Teams)
Other: Dovetail, Mopinion, Tableau, Lookerstudio, Loveable, Wordpress, Elementor, Woocommerce, HubSpot, Maple T.A., IBM SPSS Statistics, ATLAS.ti, Stable Diffusion, Sora, experience with electronics, microcontrollers, HTML & CSS, and Android Studio
Language: Dutch (Native), English (Full professional proficiency)